Service and kitchen crews
Trained wash technicians and kitchen operators, recruited and managed in-house rather than sub-contracted. The same crew services a site, so standards are attributable.
About us
Zedass began where
Zedass began where
another company ended.
In 2018 the business Agnelo Miranda was running as COO could not raise its round. What survived was a method that worked and a set of trained hands. He took both, on his own account, and started again.
The story
Agnelo was Chief Operating Officer of Refreshed Car Care. Refreshed had a working service, trained crews and customers who came back. What it did not get was a funding round — investors pushed back, the money did not arrive, and the company shut.
What was left behind was not a balance sheet. Agnelo took the whole thing on his back and started again as Zedass.
The name is the promise
Zedass means everything from start to finish. Not a stage of the work, and not the interesting part with the boring parts left for someone else. The whole span of it: scoping, staffing, running, and standing behind the result.
The first door was an OEM’s
The obvious way to start a car-washing company is to find customers. Zedass went the harder route and approached original equipment manufacturers in the automotive sector directly.
Getting a service listed inside a manufacturer’s dealership network is not a sales call. It is an approval process, run by people whose job is to say no. Zedass came out of it registered under a service code — steam wash — inside the OEM service-dealership area. A service code is a small thing to look at and a large thing to hold: it means the method was examined by an organisation with a reputation to protect, and passed.
What followed
Managed cloud kitchens came next, on the same logic. Brands wanted to reach new customers without signing leases and hiring chefs to find out whether the market was there. Zedass runs the kitchen so they can find out.
The consultancy practice grew out of what the founding team already did informally — helping early-stage companies get their pitch and numbers into shape — and has since widened into HR services, eCommerce operations, corporate training and digital transformation.
Timeline2018 → now
2018
FoundedSteam-based car care launched as the first vertical.
Since
OEM service codeRegistered as “steam wash” in the OEM service-dealership area.
Now
Three frontsCar care, managed cloud kitchens and consultancy, across B2C and B2B.
People
Who you actually deal with.
Small team, no account-management layer. The person who scopes the work is the person who answers when it needs fixing.
Founder
Agnelo Miranda
Agnelo Miranda is a seasoned entrepreneur and business operator with over 25 years of experience across technology, e-commerce, consumer businesses, logistics, food, and services. He has been part of multiple ventures from the ground up, including Scootsy and Kaam.com, and brings a strong hands-on approach to building, operating, and scaling businesses.
Through Zedass, Agnelo brings together his experience across consulting, kitchens, and service-led businesses with a practical focus on execution, efficiency, and sustainable growth.
Systems and delivery
Engineers who build the scheduling, reporting and customer-facing tools behind the services — and who deliver the digital transformation work for consultancy clients.
Enquire
Work with a team that runs things.
Not one that reports on them. Tell us what you need and we will tell you plainly whether we are the right fit.